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We build AI automation systems for Sunshine Coast service businesses ready to create real leverage, outpace their market, and grow profit - without losing what makes them human.

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8-14 hrs
Typically Reclaimed per Staff Member / Week
14
Days to Launch
$1M+
Revenue Floor
What Most People Get Wrong

Most Business Owners
Think They're Using AI.

This isn't a ChatGPT window. There's a big difference between the two, and it's the difference most operators aren't using yet.

01
"AI is overwhelming - I don't know where to start."
We've tested hundreds of tools. We know which ones work for service businesses at your revenue tier. You don't choose anything - we design the right stack for your operation and handle everything end-to-end.
02
"I haven't seen a real use case for my industry."
Most agencies demo generic chatbots. We build specific systems: AI that qualifies your leads, writes proposals, summarises client meetings, and follows up automatically - all without you lifting a finger.
03
"I'm worried AI will remove the human touch."
The opposite is true when done right. We automate what should never have required a human - so your team can do what only humans can: build relationships, close deals, and deliver outstanding service.
What We Build

The Hyper-Intelligent
AI Systems We Build.

They run autonomously, on their own, inside your business, 24/7.

Always-On
An AI Employee.
Trained on your specific business. Your language, your processes, your standards. Available 24/7. Self-learning. It gets sharper every week it runs, and the knowledge never walks out the door.
Always on. Always improving.
Hidden Revenue
Reactivation Campaigns.
You've got hundreds of past clients sitting quiet. We build agents that identify who's ready to come back, time the outreach, and deliver the right offer at the right moment. Revenue from people who already trust you.
Revenue from clients you already have.
Every Second
AI Ads Manager.
Your campaigns managed around the clock by AI trained on proven marketing frameworks. Bids, budgets, creative rotation, audience refinement. Not checked once a week by someone juggling forty other accounts.
24/7 campaign optimisation.
One Source of Truth
Reporting & Visibility.
Your CRM, ad accounts, job management, financials. All pulled into a single live dashboard. No more chasing reports or waiting on staff to compile numbers. You see exactly how the business is performing, in real time.
Full visibility. Zero manual reporting.
Your Voice
Client Communications.
Newsletters and client updates written exactly the way you'd say it. Pre-trained on your voice, your style, your context. Not a generic ChatGPT output. Your clients read it and think you wrote every word yourself.
Consistent comms. Zero effort.
Done in Minutes
Proposal Engine.
Client intake form in. Bespoke proposal out. Scope, pricing logic, relevant case studies, all assembled in under three minutes. You review, adjust, send. The work you used to dread on a Friday afternoon.
12 hours back every week.
Before You Pick Up
Lead Qualification Agent.
Every new enquiry gets engaged within 60 seconds. The agent asks the qualifying questions, books the meeting if they're a fit, and briefs you on who you're about to meet. The top of your funnel runs itself.
3× more qualified meetings.
The Daily Plan
Pipeline Intelligence.
Every contact in your CRM enriched with intent signals and engagement history. The system scores every lead and tells your team who to call today, ranked by likelihood to convert. Morning standup writes itself.
2× pipeline visibility.
Signed to Started
Client Onboarding.
From signed contract to first meeting. Every document, deposit invoice, scheduling confirmation, kickoff email, and welcome pack triggered automatically. Your first impression with every new client, handled the same way every time.
Onboarding time cut 80%.
After the Meeting
Meeting Intelligence.
Every client call transcribed, summarised, action items assigned. A full brief in your team's inbox within minutes of hanging up. Nothing gets missed. Nothing gets forgotten. Follow-up already drafted before you get back to your desk.
Zero missed follow-ups.
Before They Cancel
Retention Automation.
The system watches your client engagement. When someone goes quiet, a personalised re-engagement sequence fires, in your voice, timed to when they're actually likely to respond. Churn caught before it happens.
30% reduction in churn.
After Hours
AI Voice Agents.
An authentic, natural-sounding Australian voice answers the phone after-hours when usually it would go to voicemail or fall through the cracks. The agent qualifies the caller, books the meeting, sends confirmation. You wake up to qualified bookings, from calls that came in while you slept.
Zero missed opportunities.
The Process

What Working
With Us Looks Like.

From first meeting to fully supported. We build it, we launch it, we stay on to keep improving it.

Bespoke Brief
Strategise
Build
Launch
Support
Day 1
Days 2-4
Days 5-12
Day 14
Ongoing
01
Bespoke Brief
A 60-minute meeting. We map your operation. We find the three places where AI would actually move the needle. You leave knowing exactly what gets built and why.
02
Strategise
We design the full architecture. Tools, triggers, workflows, integrations. You see it and approve it before a single thing gets built. Nothing moves without you.
03
Build
We lock in and build. Every system integrated into your existing tools, tested against your real data. We don't hand it over until it works exactly as designed.
04
Launch
Go-time. We launch, walk your team through it, and hand it over live and running. Your systems are working. You focus on the business.
05
Support
For businesses that want us to stay on, we offer ongoing optimisation, tuning, and new AI integrations as the technology evolves. A trusted partner in your corner as AI keeps advancing.
Who's Behind This

I’m Rob.
Great to Meet You.

Rob Stanmore - Founder of New Strategy

I've spent the last decade inside service businesses. I ran my own agency when Facebook ads first took off. Years ago, I led marketing at Paul Clout Design here on the Sunshine Coast.

The last 3 years my business has worked completely online - working with 150+ online businesses around the world implementing marketing systems, client acquisition systems, and AI systems, while living locally in Noosa Heads.

Here's what I've noticed.

Online businesses are adopting AI at a much faster pace than anyone realises, and it's accelerating every week. There are established businesses here on the Coast that are at real risk of getting left behind if they aren't early adopters of AI.

The operators who move early are the ones who will genuinely lead their market.

New Strategy exists to close that gap. Locally & in person.

Rob Stanmore
Founder, New Strategy
Why New Strategy?

A Local Partner With
Cutting-Edge AI.

Most AI agencies are faceless. You fill out a form, you get a Zoom link, and if something ever breaks you're in a support queue.

We built New Strategy to work the opposite way.

You get access to the same cutting-edge AI technology the best agencies in Sydney, New York, or London are using. But you also get someone local. Someone who lives 20 minutes from your office and can meet you for a coffee when you need to.

Cutting-edge technology. Local delivery. That's the whole idea.

New Strategy
Sunshine Coast, QLD - Est. 2024
New Strategy
Sunshine Coast / Limited Availability

A Conversation Worth Having
to See What is Possible.

The gap between early adopters and everyone else is widening every week. In 12 months, the businesses who moved now will look like they've been doing this for years. The ones who waited will be trying to catch up.

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